- Features
- Marketing Automation
Less effort, more leads - Win big with marketing automation
Step up your marketing game by curating personalized and effective marketing campaigns with Bigin. From generating leads to converting them to customers, automate a range of actions at every step of your marketing process with ease.
Sign Up For FreeHere's how we can help you
- Simple task automation.
- Effective email marketing.
- Automatic audience segmentation.
- Simplified lead capture and nurturing.
- Improved social media promotions.
- Smart data analysis.
Automation that fosters ideation
Plan and execute all marketing campaigns with Bigin's Marketing Campaign Manager,
which will not only help monitor the progress of campaigns but also automate an array of tasks, thus allowing you to focus on the creative and critical parts of executing one.
Personalize your mass emails
Reach a wider audience by creating email campaigns in three simple steps: write your email from scratch or choose an existing template, create an audience list based on specific criteria, and pick the optimal time at which your campaign will automatically go live.
Go beyond one-size-fits-all campaigns
Automatically segment your leads and customers based on source, location, purchase history, or any other relevant criteria and engage them via campaigns tailored to their unique needs and preferences.
Capitalize on your social media ads
Do you actively promote your business on social media?
Capture all the leads you generate through Instagram, Facebook, LinkedIn, and Tik Tok ads in Bigin, and then nurture and convert leads to get a higher return on your ad spend.
Lead capture, made simple
Websites, events, cold emails, referrals, ads.... The avenues for generating leads may truly be endless, but you only need one no-code form builder to capture them with precision. Create and share links or QR codes to lead generation forms that automatically convert submitted data into Bigin records—all primed for conversion!
Powerful landing pages for powerful campaigns
Bigin seamlessly integrates with Zoho LandingPage, an intuitive and easy-to-use landing page builder. Every lead you generate through your stunning landing pages is automatically converted into a record in Bigin, thus allowing you to streamline the entire lead conversion process.
Take marketing automation
to the next level
By integrating Bigin with Zoho Marketing Automation—Zoho's dedicated marketing automation software—you can generate sales-ready leads effortlessly and then convert them into paying customers.
Smart analytics for improved marketing
Monitor the efficacy of your marketing efforts using Bigin's pre-built and customizable Dashboards. Analyze the number of leads you've generated and converted via different campaigns, the number of emails they've opened, the efficacy of your cold calls, and more.
Automate repetitive yet integral tasks
With Bigin's easy-to-setup workflows, you can automate an array of actions: schedule follow-ups, assign tasks, send out timely, targeted emails, set up internal alerts, mark leads for re-engagement, and much more—all automatically.
FAQs
It lets you run your marketing from lead generation through to conversion without handling every step by hand. You can plan campaigns in the Marketing Campaign Manager, send email campaigns, segment your audience, capture leads from forms and ads, and automate routine tasks along the way.
You build an email campaign in three steps: write your email from scratch or start from an existing template, create an audience list based on the criteria you choose, and then set the time for the campaign to go live. Once it's scheduled, Bigin sends it automatically at that time.
Yes. Bigin can automatically segment your leads and customers by source, location, purchase history, or other criteria that matter to you. You can then send each segment a campaign shaped around their needs, so the message suits the audience receiving it.
Yes. Leads you generate through Instagram, Facebook, LinkedIn, and TikTok ads can be captured straight into Bigin. From there, you can nurture and convert them, helping you get more out of what you spend on ads.
Yes. Bigin has a no-code form builder, so you can put together lead generation forms without any technical setup. Share them as links or QR codes, and any details a person submits are automatically turned into a Bigin record.
Yes. Bigin integrates with Zoho LandingPage, a landing page builder you can use for your campaigns. Every lead that comes in through one of your landing pages is converted into a Bigin record on its own, so nothing gets lost between the page and your CRM.
With Bigin's workflows, you can automate the routine parts of your outreach: schedule follow-ups, assign tasks, send timely and targeted emails, trigger internal alerts, and mark leads for re-engagement. They're straightforward to set up and run on their own once in place.
Yes. You can personalize your mass emails, and since your audience is segmented, each campaign can be tailored to the group it's going to. That keeps your outreach relevant to the people receiving it.
Yes. Bigin's dashboards, both pre-built and customizable, show you how your marketing is doing. You can see how many leads each campaign generated and converted, how many emails were opened, how your cold calls are performing, and more.
For many small businesses, Bigin covers the core work: campaigns, emails, segmentation, forms, landing pages, and workflow automation. If your needs grow, it integrates with Zoho Marketing Automation, Zoho's dedicated marketing tool, so you can take things further without leaving the setup you already use.
Here’s what our customers have to say
I'm the founder of a digital marketing agency, and Bigin by Zoho has made my life so easy. I can manage my whole team and clients effortlessly. Bigin is exactly what we wanted: simple, clean, and easy to navigate. The best part is that you can even email leads and reply to entire email threads from within Bigin itself. The cherry on the cake is that I connected Bigin to other third-party apps, and now my team management, email campaigns, and marketing are automated. I could go on and on about Bigin. Thanks for being there!
For SMEs like us, Bigin has been a blessing. The automation features it offers have really helped streamline our business development processes. At the management level, we can keep track of the day-to-day performance of our marketing and sales teams. Our teams are happy as well because their overall productivity has improved.
I am self-employed and run a design, printing, and marketing business. I wear all the hats when it comes to my business, so I need tools that help me automate and track everything that goes on day to day. When I started using Bigin, I loved how easy it was to use, and it had a clean and organized interface. The ability to sync my other apps with it using Zoho Flow was a big plus. One of the best things is that they made it affordable. I look forward to seeing how Bigin evolves and helps me run my business better.
Let your creativity take the front seat;
automation will handle the rest!
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